Business analytics

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The target of Business Analytics is to fully understand what went wrong in the previous business decision and what kind of changes should be made so that the project will be on track again. Business Analytics (BA) involves data analysis using statistical and quantitative methods to make decisions that improve business results. More specifically, it includes data mining, predictive analytics, applied analytics and statistics and is delivered as a custom application to a business user. BA gives businesses the information they need to improve their processes and lead to positive change. Those who do not use BA are at risk of losing their effectiveness, underperforming and lagging behind smarter competitors who take advantage of BA techniques. The benefits are many: cost reduction, optimal resource allocation, improved processes, products and customer experience and the ability to meet future needs.