We start with the decision you are considering — not with a predefined consulting framework. We examine what the decision depends on, challenge the assumptions behind it, and identify what could change the outcome before you commit.
TradeCoup Ltd., led by Rafael Molho, provides this independent commercial review. It is not investment, financial, legal, tax, accounting, brokerage or formal audit advice, and it does not make the decision for you.
You bring the decision, the context and the information you already have. We establish what is actually being decided, why it matters and why the decision needs to be made now.
We question the assumptions the decision depends on — including the ones that may seem too obvious to question.
We look at the downside, missing information, commercial risks, timing and external conditions that could materially affect the decision.
For a full review, we research relevant market, economic and geopolitical context where it materially affects the decision.
You receive a clear written assessment of what holds, what does not, what remains uncertain and what should be verified before committing.
We do not make the decision for you. We give you an independent view without a financial interest in whether you proceed.
An independent review can be useful whenever the cost of getting a major decision wrong is significant.
Considering entering a new country or market and want to test the assumptions behind the decision before committing resources.
Considering an acquisition or major capital decision and want an independent review of the assumptions, risks and timing. TradeCoup does not provide investment advice or recommendations concerning financial instruments.
About to commit to a major supplier, distributor, partner or commercial relationship and want to challenge the decision before moving forward.
Considering launching, repositioning or significantly scaling a product or business initiative and want an outside assessment before committing.
Evaluating a partnership that could materially affect your business and want to understand what may be overlooked before proceeding.
Not every important decision fits a standard consulting category. If the decision matters and you want an independent challenge before committing, it can be reviewed.
Choose the level of independent review that fits the decision you are considering.
Half Day · One Decision · 1-to-1 · €400
We examine the assumptions behind the decision, challenge the reasoning, identify blind spots and surface the risks, uncertainties and questions that deserve further consideration.
A concise written assessment of the key findings, risks and issues to consider before moving forward.
€400
Full Day · One Strategic Situation · Multiple Stakeholders · €900
We examine the situation from multiple perspectives — including market, competitive, commercial, economic and geopolitical factors where relevant — and challenge the assumptions shaping the proposed direction.
The session can involve the relevant members of your management or advisory team.
A written strategic assessment highlighting the key assumptions, risks, opportunities, uncertainties and issues that should be verified before committing.
€900
Tell us what you are considering, what is at stake and when you need to decide. We will confirm whether an independent Decision Review is the right fit.